Blog posts are a great way of bringing traffic to your website. They are also a cost-effective method of marketing and can help build a loyal following, if done correctly.
Let Your Blog Drive You Traffic
When writing a blog post for your audience, it should be relevant to your industry and business. Your posts will then contain relevant keywords, and as a result, the more you blog the more likely you are for Google to pick up on your blog and drive traffic to your website.
One of the most important factors to consider when writing a blog post is ‘will anyone want to read it?’ You will need to write blog posts that your audience want to read, and if they do you will be rewarded with a visit to your website. So make your posts engaging, relevant and share information with your audience they want to know.
It’s not enough to only post your latest blog post on your website, you will also need to post it on social media platforms you are active on. Unless you share your blog posts they could end up sitting on your website unseen.
Share your blog posts on Facebook, Twitter, Google Plus, LinkedIn and any other suitable social platforms you are active on. Find out when your users are most active on these platforms and post at a time that will give your post the best opportunity to be seen. Also, keep posts regular and try and post at the same time each week, or month and before you know it you will have an audience expecting and looking forward to your next blog post.
Email Marketing Works
It’s a great idea to send a round-up of your blog posts each month to the customers you have an email address for (as long as you have the relevant permission to contact them). Those who don’t want to receive your monthly round-up have the option to opt out if you use a programme such as Mail Chimp to send your emails, but those who do will read the posts that take their interest.
A well-designed email containing your blog posts is a must, and we are on-hand to help you create one and manage the process, if needed.
Convert Your Leads
When someone sees your blog post on Google, one of your social platforms, or in the email you send out and they decide they would like to read what you have to say, they will end up clicking on the link and reading it directly from your website. You have now landed the traffic you desired, someone is reading your article that is in keeping with your brand, and they are interested in what you have to say. Now is the time to capitalise on this traffic and convert it.
You can convert site visitors to leads in various ways. For starters, your business blog can promote calls to action (CTAs) that help drive traffic to your special offers. Additionally, a business blog can invite visitors to explore more of your site through navigation, linking to site content within the blog post itself, and through featured products or services.
For more information on blogging drop us an email to find out how you can get started.
Thanks for reading!