Why You Shouldn’t Ignore Blogging

Blog posts are a great way of bringing traffic to your website. They are also a cost-effective method of marketing and can help build a loyal following, if done correctly.

Let Your Blog Drive You Traffic

When writing a blog post for your audience, it should be relevant to your industry and business. Your posts will then contain relevant keywords, and as a result, the more you blog the more likely you are for Google to pick up on your blog and drive traffic to your website.

One of the most important factors to consider when writing a blog post is ‘will anyone want to read it?’ You will need to write blog posts that your audience want to read, and if they do you will be rewarded with a visit to your website. So make your posts engaging, relevant and share information with your audience they want to know.

Be Sociable

It’s not enough to only post your latest blog post on your website, you will also need to post it on social media platforms you are active on. Unless you share your blog posts they could end up sitting on your website unseen.

Share your blog posts on Facebook, Twitter, Google Plus, LinkedIn and any other suitable social platforms you are active on. Find out when your users are most active on these platforms and post at a time that will give your post the best opportunity to be seen. Also, keep posts regular and try and post at the same time each week, or month and before you know it you will have an audience expecting and looking forward to your next blog post.

The best times to publish your blog content to social media to optimise engagement and website traffic.

Email Marketing Works

It’s a great idea to send a round-up of your blog posts each month to the customers you have an email address for (as long as you have the relevant permission to contact them). Those who don’t want to receive your monthly round-up have the option to opt out if you use a programme such as Mail Chimp to send your emails, but those who do will read the posts that take their interest.

A well-designed email containing your blog posts is a must, and we are on-hand to help you create one and manage the process, if needed.

Convert Your Leads

When someone sees your blog post on Google, one of your social platforms, or in the email you send out and they decide they would like to read what you have to say, they will end up clicking on the link and reading it directly from your website. You have now landed the traffic you desired, someone is reading your article that is in keeping with your brand, and they are interested in what you have to say. Now is the time to capitalise on this traffic and convert it.

You can convert site visitors to leads in various ways. For starters, your business blog can promote calls to action (CTAs) that help drive traffic to your special offers. Additionally, a business blog can invite visitors to explore more of your site through navigation, linking to site content within the blog post itself, and through featured products or services.

For more information on blogging drop us an email to find out how you can get started.

Thanks for reading!

17 Oct 2016

We recently visited the Paris Motor Show to see first-hand the latest innovations from leading car manufacturers.

17 Jul 2015

We recently took a road trip to visit the museums of standout car manufactures Mercedes Benz and Porsche.

12 Jun 2015

We had a great time exhibiting at the Car Dealer Conference and Automotive Expo at Silverstone on the 9th June.

29 May 2015

We recently visited Classic Remise, Berlin and the cars we saw were superb, and well worth the trip.

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Media Motors is an established company with experience of building bespoke websites and online applications specifically made for the Car Dealership market. Digital Media for the Motor Industry
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